Energy-efficient appliances are crucial to achieving multiple policy objectives in India. They offer a lower burden of electricity bills for consumers; peak load reduction; lower losses and cross-subsidy burden for power distribution companies; and reduced expenditure on power subsidies for state governments. The promotion of energy-efficient appliances would be critical to meeting India's commitment to reduce the emissions intensity of GDP by 45 per cent over 2005 levels by 2030.

Ceiling fans are one the most commonly used appliances for cooling and ventilation. Yet, only a small fraction of the ceiling fans' stock and market sales currently comprises energy-efficient models. Transforming the ceiling fan market toward super-efficient fans can save 15 per cent of India’s residential power consumption annually.

In this session, we will discuss strategies to scale up super-efficient appliances, with a focus on ceiling fans and the role of different stakeholders in market transformation. The session would also mark the launch of a new report on ‘Business model for scaling up super-efficient appliances: A Deep Dive on Ceiling Fans in India’, developed under the U.S.–India Clean Energy Finance Task Force.