Council on Energy, Environment and Water Integrated | International | Independent
Nudging Behaviour Change: Perceptions and Priorities of India’s Air Conditioner Consumer

29 Sep 2020   |   1500-1630 hrs IST

The Government’s India Cooling Action Plan (ICAP) recommends undertaking a massive consumer awareness programme to inform and change AC user behaviour, as part of its larger aim to provide access to sustainable cooling to the masses while minimising its environmental effects. To enable this ambition, CEEW is pleased to present research findings from our survey and a randomised control trial experiment with Indian consumers to understand their AC servicing behaviour, examine alternative interventions, and glean insights for India’s energy and climate policies.

The session will bring together sectoral experts to discuss a way forward in designing and undertaking a consumer awareness programme for India’s AC use and maintenance.

For Event Queries

Riddhima Sethi

Communications Associate


Key Speakers


    Geeta Menon*

    Joint Secretary

    Ozone Cell, Ministry of Environment, Forest and Climate Change, Govt of India


    Abhay Bakre

    Director General

    Bureau of Energy Efficiency


    Jitendra Bhambure

    Executive Vice-President

    R&D and Technology Blue Star Ltd


    Archana Walia

    Senior Consultant



    Sanjeev Kumar

    Independent Consultant on

    Behaviour Change Communication


    Shikha Bhasin

    Programme Lead


*To be confirmed