The Government’s India Cooling Action Plan (ICAP) recommends undertaking a massive consumer awareness programme to inform and change AC user behaviour, as part of its larger aim to provide access to sustainable cooling to the masses while minimising its environmental effects. To enable this ambition, CEEW is pleased to present research findings from our survey and a randomised control trial experiment with Indian consumers to understand their AC servicing behaviour, examine alternative interventions, and glean insights for India’s energy and climate policies.

The session will bring together sectoral experts to discuss a way forward in designing and undertaking a consumer awareness programme for India’s AC use and maintenance.