The Council on Energy, Environment and Water (CEEW) is pleased to invite you to the dialogue on ‘Shifting Behaviours for Mitigating Agriculture Residue Burning at Scale’ on 16 June 2026, 1000–1400 IST, at The Oberoi, New Delhi.

Air pollution in India is a multisectoral challenge, driven by emissions from transport, industry, agriculture, and the residential sector. While regulatory and technological solutions have received considerable attention, behaviour change remains an underutilised yet powerful lever for driving sustained, on-ground action. Translating awareness into lasting shifts in practice — whether among farmers, residents or industry actors — requires targeted, evidence-based behavioural and communication strategies that are context-sensitive and measurable. This event will bring together practitioners, researchers, and policymakers working on behavioural interventions across key pollution-contributing sectors to examine cross-cutting lessons and build a shared agenda for scaling behaviour change as a tool for air quality improvement.

As part of this event, CEEW will launch its report "Behaviour Change Approaches to Tackle Stubble Burning at Scale: Reimagining Crop Residue Management", which presents evidence-based insights from field on the design and effectiveness of communication interventions targeting stubble burning in Punjab, India. The findings offer actionable guidance for policymakers, agricultural agencies, communications professionals and civil society organisations on designing targeted campaigns that move communities from awareness to action.