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A Rooftop Solar for Every Home in India

Guidebook to Organise Local Solarise Campaigns

Akash Som Gupta, Ananya Dhanuka, Bhawna Tyagi, and Neeraj Kuldeep
July 2022 | Renewables

Suggested citation: Gupta, Akash Som, Ananya Dhanuka, Bhawna Tyagi, and Neeraj Kuldeep. 2022. A Rooftop Solar for Every Home in India: Guidebook to Organise Local Solarise Campaigns. New Delhi: Council on Energy, Environment and Water

Overview

This interactive guidebook builds on the experience of organising and delivering the Solarise Delhi campaigns. It presents a simple to understand yet comprehensive how-to guide that can help local actors design and organise their own Solarise campaigns. With relevant examples, pro-tips, checklists, and helpful frameworks, the guidebook is filled with actionable information and deep insights on campaign design, management, and execution. Community-based campaigns like Solarise Delhi are highly effective at motivating consumers to adopt rooftop solar.

Key Highlights

  • The guidebook presents ways to build a community of rooftop solar users by leveraging trust and peer-to-peer influence.
  • It provides a systematic framework for organising Solarise campaigns by guiding you in planning, designing, managing, and executing your campaign.
  • It also helps troubleshoot common issues and ensure consumer motivation is converted into action.
  • The guidebook gives pro-tips distilled from the experiences of the Solarise Delhi team to help provide nuanced insights into successful campaign design and execution.

The campaign framework helps build a step-by-step process for organising Solarise campaigns

The campaign framework helps build a step-by-step process for organising Solarise campaigns
Source: Authors’ analysis based on Solarise Delhi campaigns

Here are some tips that can help scale-up Solarise campaigns sustainably

  • Identify potential communities for scale-up based on key parameters such as the presence of rooftop solar (RTS) systems, level of awareness, and consumer interest.
  • Identify and empower local solar ambassadors who can champion RTS in their communities to aggregate demand from within the community.
  • Secure the support of relevant local stakeholders such as Resident Welfare Associations (RWA) leaders, discom, RTS developers, and local government agencies.
  • Identify community needs and expectations and customise the Solarise campaign accordingly. Ensure that the campaign team and volunteers understand the local context clearly.
  • Keep the design language and tone of all campaign content consistent to make it easier for consumers to recognise the campaign.
  • Build resources such as websites or handbooks that consumers can use once the campaign is over. This will help maintain support for consumers.
  • Ensure that the campaign team has the bandwidth and the skills to execute the campaign successfully.
This Solarise Guidebook is a powerful tool to help organise dedicated community-based campaigns, in partnership with local utilities, to accelerate rooftop solar adoption.

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