Other Publications

A Rooftop Solar for Every Home in India

Guidebook to Organise Local Solarise Campaigns

Akash Som Gupta, Ananya Dhanuka, Bhawna Tyagi, and Neeraj Kuldeep
July 2022 | Energy Transitions

Suggested citation: Gupta, Akash Som, Ananya Dhanuka, Bhawna Tyagi, and Neeraj Kuldeep. 2022. A Rooftop Solar for Every Home in India: Guidebook to Organise Local Solarise Campaigns. New Delhi: Council on Energy, Environment and Water

Download Study Download Annexure

Overview

This interactive guidebook builds on the experience of organising and delivering the Solarise Delhi campaigns. It presents a simple to understand yet comprehensive how-to guide that can help local actors design and organise their own Solarise campaigns. With relevant examples, pro-tips, checklists, and helpful frameworks, the guidebook is filled with actionable information and deep insights on campaign design, management, and execution. Community-based campaigns like Solarise Delhi are highly effective at motivating consumers to adopt rooftop solar.

Key Highlights

The guidebook presents ways to build a community of rooftop solar users by leveraging trust and peer-to-peer influence.
It provides a systematic framework for organising Solarise campaigns by guiding you in planning, designing, managing, and executing your campaign.
It also helps troubleshoot common issues and ensure consumer motivation is converted into action.
The guidebook gives pro-tips distilled from the experiences of the Solarise Delhi team to help provide nuanced insights into successful campaign design and execution.

The campaign framework helps build a step-by-step process for organising Solarise campaigns

Source: Authors’ analysis based on Solarise Delhi campaigns

Here are some tips that can help scale-up Solarise campaigns sustainably

Identify potential communities for scale-up based on key parameters such as the presence of rooftop solar (RTS) systems, level of awareness, and consumer interest.
Identify and empower local solar ambassadors who can champion RTS in their communities to aggregate demand from within the community.
Secure the support of relevant local stakeholders such as Resident Welfare Associations (RWA) leaders, discom, RTS developers, and local government agencies.
Identify community needs and expectations and customise the Solarise campaign accordingly. Ensure that the campaign team and volunteers understand the local context clearly.
Keep the design language and tone of all campaign content consistent to make it easier for consumers to recognise the campaign.
Build resources such as websites or handbooks that consumers can use once the campaign is over. This will help maintain support for consumers.
Ensure that the campaign team has the bandwidth and the skills to execute the campaign successfully.

This Solarise Guidebook is a powerful tool to help organise dedicated community-based campaigns, in partnership with local utilities, to accelerate rooftop solar adoption.