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IDESIRE Go To Market Programme

IDESIRE Go To Market Programme

The electricity gap in India’s rural economy can be addressed through clean energy innovations that have a market potential of over $50 billion. Currently, only about 20 such innovations exist. Their deployment on the ground is limited, as entrepreneurs struggle to scale up at the pace required to address the market need.

The Council’s I-DESIRE Go-To-Market Programme aims to boost rural economy through enhanced penetration of decentralised clean energy powered livelihoods at scale. The programme will support five enterprises to complete a commercial pilot and use the results to catalyse the sector through the following key streams of activity:

  • Financial support to enterprise (Grant): ‘Tranched’ grant support to each enterprise to kick-off the commercial pilot and to have financial leverage to raise funds in the form of equity/debt.
  • Non-financial support to enterprise (TA): Based on rigorous needs assessment, enterprises would be provided support services, including mentoring, capacity building, and fund-raising to effectively undertake the commercial pilots.
  • Sectoral growth support: Create sectoral momentum by gaining evidence from the pilots at a meaningful scale and by disseminating the evidence among key stakeholders such as financiers, policymakers, investors and other market enablers.
  • 4.3 million

    rural micro-enterprises in India mention lack of reliable electricity among the top two challenges faced

    Source: National Sample Survey 73rd round. 2015-16
  • 41 billion (USD)

    priority market for product innovations in India’s farm sector; 13 billion (USD) in the non-farm sector.

    Source: CEEW analysis
  • ~20

    innovations are all there in the country today for productive use that run on decentralised renewable energy (DRE).

    Source: CEEW analysis
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